Ponte Vedra Concert Hall and THE PLAYERS Championship Launch Inaugural Sounds of Sawgrass Concert Series

Ponte Vedra, FL – Ponte Vedra Concert Hall, in partnership with THE PLAYERS Championship, announce the debut of the Sounds of Sawgrass concert series featuring performances by Tracy Lawrence on Thursday, March 12 and Robert Earl Keen on Saturday, March 14. Tickets for Tracy Lawrence and Robert Earl Keen go on sale this Friday, January 30 at 10 AM through our official ticketing partner, AXS, and in person at the Ponte Vedra Concert Hall & The St. Augustine Amphitheatre Box Offices, open daily from 7:00 AM to 5:00 PM.

Sounds of Sawgrass reflects the pairing of Ponte Vedra Concert Hall and THE PLAYERS Championship – two institutions rooted in Ponte Vedra Beach and deeply connected to the cultural fabric of Northeast Florida. By coming together to present the concert series, the organizations celebrate a shared commitment to creating world-class experiences that bring people together and elevate the region as a premier destination for both sport and live entertainment.

“From day one, there was clear alignment in values and integrity between our teams,” said Gabe Pellicer, CEO & President of SJC Cultural Events, Inc., the nonprofit organization that manages Ponte Vedra Concert Hall. “We’re excited to work closely with THE PLAYERS team to create a great experience for fans and the community, adding live music to one of the most iconic weeks in Ponte Vedra.”

“Fans can enjoy a full tournament-week day – golf at TPC Sawgrass followed by live music in the evening,” said Lee Smith, Executive Director of THE PLAYERS. “We’re thrilled about this partnership and the energy it brings to the week.”

With 13 million albums sold and 18 No. 1 singles, Tracy Lawrence has been a cornerstone of country music for over 30 years. A CMA and ACM Award winner, he remains an active touring artist while continuing to release new music. In 2024, Lawrence toured with Riley Green, Luke Bryan, and Lainey Wilson, and headlined his first-ever sold-out performance at the Ryman Auditorium. His catalog includes fan-favorite releases such as Hindsight 2020 Vol. 1, 2 & 3 and Live at Billy Bob’s Texas. Lawrence also hosts the TL’s Road House podcast, featuring conversations with today’s leading country artists. His most recent release, the Out Here In It EP, is available now.

Robert Earl Keen is a celebrated singer-songwriter whose career spans more than four decades and includes 21 albums and countless live performances. His songs have been recorded by artists such as George Strait and The Highwaymen, and his honors include the BMI Troubadour Award and the Texas A&M Distinguished Alumni Award. Known for his sharp storytelling and enduring connection with audiences, Keen continues to tour nationally while expanding his creative work. He hosts the Americana Podcast: The 51st State, is writing a forthcoming book, and is currently working on a new studio album. Onstage, Keen and his band deliver dynamic performances that reflect both his legacy and his continued creative momentum.

ABOUT SJC CULTURAL EVENTS, INC.

SJC Cultural Events, Inc. (SJCCE) is a 501(c)3 nonprofit organization deeply committed to enriching St. Johns County and engaging music enthusiasts worldwide through authentic cultural programming. Guided by the principle of being “Community Owned, Community Operated, Community Led,” SJCCE passionately promotes performances by internationally acclaimed artists and hosts educational and community-tailored events aimed at fostering a deeper appreciation for the arts. At the forefront of St. Johns County's vibrant live music scene, SJCCE manages and operates Ponte Vedra Concert Hall and The St. Augustine Amphitheatre. Additionally, the organization produces the acclaimed Sing Out Loud Festival and Fort Mose Jazz & Blues Series, contributing significantly to both the cultural enrichment and economic vitality of the St. Johns County community.