ULTIMATE FAN GUIDE

Everything you need to know to make the most of your experience at THE PLAYERS!

Know Before You Go

Fan Experiences

For the Family

Drinks

Local Flavors

Course Map

KNOW BEFORE YOU GO

Everything you need to know to attend THE PLAYERS
Gate Times
Gates will open at 7:30AM each day.
Parking & Rideshare

Parking

Parking passes are not included with ticket purchases. A separate parking pass is required for each day of championship week (Tuesday through Sunday) and must be purchased online in advance. Purchase parking here.


Rideshare
Rideshare will drop off and pick up at the Couples Entry off ATP Boulevard, just steps from the 15th hole.


Bike and Golf Cart Parking

THE PLAYERS offers complimentary bike and golf cart parking just past Gate B inside TPC Sawgrass. Fans should enter TPC Sawgrass from the PGA TOUR Blvd entrance, by the Sawgrass Marriott, and follow signs to golf and bike parking. Bike and golf cart parking is not available in the general parking lot. Bike racks are provided free of charge, and fans are reminded to bring their own lock to secure their bicycles.

Cashless Experience
All payments will be digital, contactless and cashless throughout the entire tournament property.
Bag Policy and What You Can Bring

Fans may bring bags that meet the following guidelines:

  • Opaque bags measuring 6x6x6 inches or smaller
  • Clear bags measuring 12x6x12 inches or smaller

Additionally, fans are allowed to bring their own food in a 1-gallon clear plastic bag, with food items wrapped in clear wrap. Reusable plastic or metal cups (up to 32oz) are also permitted, provided they are empty upon entry. No memorabilia can be brought into the tournament including pin flags, photos, trading cards, balls and other sports paraphernalia.

The PGA TOUR's full Prohibited and Permitted Items List can be found here.

Fan Lockers
Located at the Nicklaus (by the main parking lot) and Couples (by the rideshare area) entries, THE PLAYERS offers free fan lockers for convenient and secure storage of belongings.
Disabled Guest Services
THE PLAYERS offers shuttle services for disabled guests throughout the tournament. Fans with a handicap parking hang tag must still purchase a parking pass for the general parking lot (off CR 210). Once parked, golf carts will transport them to designated locations on the course. Carts operate from gate opening until 30 minutes after play ends, following a set route with specific pick-up and drop-off points.

FAN EXPERIENCES

Explore Fan Experiences and Interactive Zones
PGA TOUR Fan Shop
The PGA TOUR Fan Shop at THE PLAYERS offers fans a completely refreshed shopping experience, featuring sleek new designs, custom furniture, an exciting layout, and even a live DJ. It’s more than just a place to shop—it's a must-see destination. Pro tip: it has the best AC on the course—perfect for cooling off! You’ll find exclusive products, specialty items, and curated collections from top brands like Peter Millar, Vineyard Vines, Tiger Woods’ Sun Day Red, Nike, lululemon LaFavre, Rhoback and more. FedEx shipping and a convenient Bag Check are also available.
Stanley 1913 engraving
Fans can get free engraving with any Stanley 1913 drinkware purchase from the PGA TOUR Fan Shop, along with the opportunity to explore the Stanley 1913 brand through interactive experiences and storytelling activations. Bars around the course will also serve your favorite drinks in a Stanley 1913 Stacking Pint, which can also be engraved onsite.
17th Hole Challenge presented by Morgan Stanley, Comcast Business and Optum
A replica of the famed Island Green where fans can take two free shots or purchase an additional chance for a $5 donation to First Tee - North Florida. Fans can make a $20 donation (or more) for "The First Tee Fast Pass" to bypass the queue. All proceeds benefit First Tee - North Florida.
Morgan Stanley Fan Experience
As a Proud Partner of THE PLAYERS Championship, Morgan Stanley will donate $5,000 for every eagle or double eagle made by the pros to First Tee. During the tournament, fans have a chance to add to the donation total by sinking an eagle putt in the Morgan Stanley Fan Experience Tent. The Morgan Stanley Fan Experience Tent is open to the public and features exciting giveaways throughout the week.
Michelob ULTRA Superior Access
Michelob ULTRA will continue their Superior Access platform this golf season – dubbed Michelob ULTRA Greenside. This platform is intended to bring consumers closer to the pro sports and pro athletes. ULTRA will be giving away money-can’t-buy experiences, tickets, merch and other prizes all year long. Fans can enter at Superior Access from any device.
SkyMiles Deck presented by Delta Airlines
Check in with your Delta SkyMiles number (free to join and easy to sign up on-site) and score entry to a front‑row viewing deck at the par‑3 8th—home to the statistically toughest green and nonstop drama.
Comcast Business Pavilion

Located in Sawgrass Square, the Comcast Business Pavilion is open to the public and designed to elevate your experience at THE PLAYERS. Relax in a climate-controlled setting with a premium bar while watching live golf throughout the day. Take on the Topgolf Swing Suite Challenge Powered by Comcast Business for a chance to win daily prizes, catch live SiriusXM PGA TOUR Radio broadcasts, or reserve a private meeting room if business calls. All backed by the advanced connectivity of Comcast Business.

BOOK MEETING

Enhanced WiFi Powered by Comcast Business

Powering your Experience at THE PLAYERS with Enhanced Connectivity.

Comcast Business is enhancing the fan experience with complimentary Enhanced WiFi in select areas throughout the course. Powered by next-generation WiFi 7 technology and expanded 6GHz spectrum, so you stream, share, and stay connected while enjoying every moment of championship golf.

  • The Bowl at the Island Green & 18 Tee
    The Grove & Food Court (behind 17 Tee and 16 Green)
  • Sawgrass Square (near the Davis Love Gate & featuring the Comcast Business Pavilion)
  • Patriots' Outpost (16 Tee) - Valid Military ID requried for access to Patriots' Outpost

Because when the moments matter, your connection should too. To join, select Comcast Business Enhanced WiFi in your device’s WiFi settings.

Michelob ULTRA Superior Access
Michelob ULTRA will continue their Superior Access platform this golf season – dubbed Michelob ULTRA Greenside. This platform is intended to bring consumers closer to the pro sports and pro athletes. ULTRA will be giving away money-can’t-buy experiences, tickets, merch and other prizes all year long. Fans can enter at Superior Access from any device.
PGA TOUR Swingman Experience
An interactive fan photo activation in Sawgrass Square featuring the iconic PGA TOUR Swingman pose, with entries eligible to win a trip to Chicago for the 2026 Presidents Cup.
Knockaround Jumbo Shades
Beginning Fan Weekend, Knockaround’s branded Jumbo Sunglasses will be on display in The Grove behind the 17th tee, just outside THE PLAYERS Fan Shop. Designed with THE PLAYERS look and feel, the oversized sunglasses will serve as a dedicated photo opportunity for fans. Fans who take a photo with the Jumbo Sunglasses and post it to social media while tagging Knockaround will be eligible for various sweepstakes, with additional rewards tied to the Caddie Kompetition presented by Knockaround.
The Oasis ft. Tito’s Golf Club
The Oasis provides a comfortable, open-air space for fans to take a break while enjoying views of the 9th tee. The venue has a ton of fun additions for fans, including Tito’s Golf Club where fans can enjoy refreshing cocktails, putting contests for fun giveaways, great views of golf and lounge seating. Pro Tip: be sure to enjoy a Sawgrass Splash or Tito’s Transfusion.
Sound Deck presented by Technics
Sound Deck presented by Technics is an immersive, experiential fan viewing area designed to blend golf culture with behind-the-scenes audio - giving fans insight into the conversations behind player and caddie who are playing the hole in front of you through an exclusive audio feed. Featuring experiential product demos and giveaways. Fans will be able to listen in on Player / Caddie conversations that happen on 9 Tee, courtesy of our new Headphones partner, Technics.
Palm Valley Village

Zyrtec

Fans can take on the Pollen PuttPutt, unwind at The Relief Club, and pick up exclusive ZYRTEC® swag—all while learning how the brand delivers 24 hour indoor and outdoor allergy relief for the entire family.

Fage

Cool down an try some yogurt samples from Fage, the official yogurt of the PGA TOUR.

The Supergoop! Application Station

Stay protected and camera‑ready with Supergoop!, offering free sunscreen sampling and a photo‑ready backdrop.

FOR THE FAMILY

Family Fun at THE PLAYERS!
Youth Ticket Policy presented by Nemours Children’s Health
Kids 15 and under receive free admission when accompanied by an adult with a valid ticket, making it easy for families to enjoy the tournament together.
Family Lounge presented by Wolfson Children’s Hospital
In partnership with Baptist, the on-site provider of medical services, the Family Lounge offers a comfortable space for parents to care for their babies during tournament week. This venue, open to all ticketholders, provides a relaxing environment and offers free diapers to attendees in need.
Kids Zone presented by Nemours Children’s Health
The Kids Zone is the ultimate fun-filled spot for young fans! Featuring a giant coloring wall, a life-size operation surgery game, a photo booth, and plenty of other interactive activities, there’s endless excitement waiting for kids to explore while at THE PLAYERS.
Kids Autograph Zones presented by Nemours Children’s Health
The Autograph Zones, located at the practice grounds and near the clubhouse back lawn, provide children with the opportunity to collect autographs from their favorite golfers after they sign their scorecards. Attendees can visit the Kids Zone to receive a free autograph book for use at these designated zones.

WHERE TO GRAB A DRINK

Thirsty? THE PLAYERS has something for everyone!
The Grove featuring the Dobel Tequila Club
As Tequila Sponsor of the PLAYERS Championship, Dobel will return to its familiar location in The Grove adjacent to Stadium Village, providing the public with a branded, open-air bar experience and offering unique Maestro Dobel Tequila cocktails. Dobel will showcase a second branded bar experience in Tacos on 12, where it also makes a familiar return.
Bar 904
Located just steps from the Nicklaus Entry, Bar 904 is a lively gathering spot offering classic drinks, TVs, and a welcoming atmosphere for fans to relax and enjoy the tournament.
Taste of Jax
Located near Hole 15, the Taste of Jax Bar serves up all your favorite drinks.
The Bier Garden presented by Hoptinger
Located behind the 16th green near the Couples Entry, this locally owned bier garden and sausage house offers a rotating selection of craft beers and bar bites from Hoptinger.
Trucks on 10
Enjoy cocktails-to-go from the Cutwater Bar or refreshing options at the Michelob Ultra Bar, all conveniently located at Trucks on 10.

LOCAL FLAVORS

Plenty of flavors at THE PLAYERS!
Taste of JAX presented by Visit Jacksonville

Featuring a selection of local Jacksonville restaurants, Taste of JAX offers fans a chance to indulge in some of the city's best flavors and culinary creations. Enjoy everything from fresh seafood to Southern barbecue and international-inspired dishes.

Located near 11 Green/12 Tee

Cousins Maine Lobster

Serving up its 100% premium, wild-caught, sustainably harvested lobster from Maine.

Mojo BBQ

A premier barbecue, southern food, and craft cocktail destination with eight locations in North and Central Florida.

Ajua Mexican Kitchen

Ajua Mexican Kitchen offers authentic Mexican flavors with fresh ingredients and bold spices, making it a must-visit spot for delicious, handcrafted dishes.

Pie95

Local favorite serving artisan wood‑fired pizza, made fresh and served hot.

Wine & Dine on 9 (Ages 21+)

Wine and dine with Bonefish Grill favorites, perfectly paired with Sonoma‑Cutrer Chardonnay or Decoy Cabernet Sauvignon.

Located along the 9 Fairway.

At the Turn presented by Blackstone griddles
Located behind the 16th green, all featured hot food items are cooked to order on Blackstone griddles and seasoned with Blackstone’s signature seasoning blends. The 2026 menu includes Smashburgers, Italian Sausage & Peppers, Adult Griddled Cheese, Mayport Shrimp Tacos, Pesto Chicken Club, and Grilled Veggie Ciabatta.
Food Court
  • Homespun Kitchen – A fresh twist on fast food, Homespun offers a variety of healthy, flavorful options for every diet, including vegan, gluten-free, and paleo.
  • Firehouse Subs – This sandwich shop was founded in Jacksonville and specializes in hot subs and sandwiches made with premium meats and cheeses, steamed to perfection, and then piled high on a toasted roll.
  • Bono’s Pit Bar-B-Q – Serving up a taste of authentic Southern barbecue since 1949, Bono’s Pit Bar-B-Q brings you mouthwatering, slow-cooked meats straight from the pit.
  • The Local – A Jacksonville hotspot serving up delicious dishes with a unique twist. Whether you're in the mood for a quick bite or something more indulgent, it's the perfect place to satisfy your cravings.
  • Tropical Smoothie – Bold, flavorful smoothies, wraps, sandwiches, flatbreads, and salads with high-quality ingredients and fresh produce.
  • Daily’s Concessions – Your convenient stop for quick bites and snacks, featuring Dash’s made-to-order breakfast and lunch options like sandwiches, salads, and specialty coffee drinks, along with classic concession stand favorites. Perfect for grabbing a snack or drink while you’re on the go!
    • New this year: a second Daily’s location serving all-natural, made-to-order breakfast and lunch sandwiches, salads, desserts and specialty coffee drinks, including their famous chicken sandwich.

The Food Court is located inside Stadium Village, adjacent to the PGA TOUR Fan Shop.

Trucks on 10

Enjoy flavors from local favorite food trucks, and stop by the Cutwater Bar for classic and inventive cocktails-to-go or the Michelob Ultra Bar.

  • Twisted Okie BBQ
  • Mama’s
  • Saffron Mediterranean Kitchen
  • Alma
  • Rita’s Italian Ice

Located near 10 tee.

Tacos on 12

Jacksonville’s beloved Baja-Mexicana spot, TacoLu, returns to Hole 12, bringing its signature Baja-style tacos, tequila and local flavor to TPC Sawgrass

Located near 12 Green.

Sawgrass Square

This central area, located right by the Couples Entry and near the 10th Tee, is a fan favorite for its convenient location, giant TV and lively atmosphere.

  • Bagels R Us – Fuel up with fresh bagels from Bagels R Us, a perfect breakfast before you hit the course.
  • 4 Rivers Smokehouse – A sophisticated Texas-style smokehouse
  • Bushmills Irish Whiskey Bar-- The Bushmills Irish Whiskey Bar serves a premium selection of Irish whiskeys and craft cocktails, perfect for enjoying during the tournament.

Located near 10 Tee.

The Patio

The Patio offers a shaded fan zone that includes open-air seating and a video board to keep up with the tournament action. The Patio features a Michelob ULTRA bar as well as food from V Pizza, founded by Jacksonville natives with the goal of bringing true Neapolitan pizza to their hometown.

Located between 10 Tee and 18 Green/16 Tee.

The Oasis featuring ABBQ & Tito’s Golf Club

The Oasis provides a comfortable, open-air space for fans to take a break while enjoying views of the 9th tee, featuring signature cocktails from Tito’s Handmade Vodka and ABBQ. Known for its Texas-style barbecue, ABBQ serves up mouthwatering smoked meats that pair perfectly with your favorite cocktail. The venue has a ton of fun additions for fans, including the Tito’s Golf Club, where fans can enjoy refreshing cocktails, putting contests for fun giveaways, great views of golf, and lounge seating. Pro Tip: be sure to enjoy a Sawgrass Splash or Tito’s Transfusion.

Located near 9 Tee.

Filtered Water Stations
  • Near Hole #10 tee/Hole #16 tee
  • Wine & Dine on 9 (near Hole #5 green/Hole #9 fairway)
  • Behind Hole #16 green (near The Grove)
  • Taste of JAX (behind Hole #11 green and Hole #12 tee)

Note: THE PLAYERS allows reusable plastic or metal cups up to 32oz at entry, as long as they are empty.