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  • Charity of The Day


Tuesday – The Fire Watch

The Fire Watch is Northeast Florida’s fight to end veteran suicide. It was formed in November 2019 by Baker County, Clay County, Nassau County, St. Johns County and the City of Jacksonville (together, the “Counties”) to create and implement a comprehensive solution to reduce Veteran suicide in Northeast Florida. The Counties are home to over 1,500,000 residents and 150,000 U.S. military Veterans. In addition, recent national reports show that suicide rates among military members are rising at historic levels. Experts attribute the isolation resulting from the COVID-19 pandemic to the alarming rise. In northeast Florida, data averages reveal that one military member commits suicide each week.

Fire Watch aims to combats veteran suicide in two ways. First, it coordinates local resources with its veteran service partners to assist veterans in crisis. Second, it is mobilizing a Watch Stander network of 10,000+ community members to learn to identify the risk signs of veterans in crisis and to direct those veterans to the help and resources they need. The Watch Stander program started in May 2020. To be a Watch Stander, citizens or veterans will need to under a 45 minute training process, inclusive of viewing 2 or 3 short training videos, exploring a guide of resources available to veterans, and signing a pledge of commitment to “to stand watch and to save lives.”

Wednesday – Nemours Children’s Health System

Nemours Children’s Health System is an internationally recognized children’s health system that owns and operates the two free-standing children’s hospitals: the Nemours/Alfred I. duPont Hospital for Children in Wilmington, Del., and Nemours Children’s Hospital in Orlando, Fla., along with outpatient facilities in five states, delivering pediatric primary, specialty and urgent care. Nemours also powers the world’s most-visited website for information on the health of children and teens, KidsHealth.org, and offers on-demand, online video patient visits through Nemours CareConnect. Nemours ReadingBrightstart.org is a program dedicated to preventing reading failure in young children, grounded in Nemours’ understanding that child health and learning are inextricably linked, and that reading level is a strong predictor of adult health.

Thursday – Ascension St. Vincent’s Foundation

Serving as liaison between St. Vincent’s HealthCare and its most generous family of donors, the Ascension St. Vincent’s Foundation provides funding for community healthcare outreach programs across Northeast Florida. These programs, including St. Vincent’s award-winning Mobile Health Outreach Ministry, improve the health of underserved residents in our community who would otherwise have no access to healthcare. The ministry serves thousands of poor and vulnerable citizens with compassionate medical care, disease management, and preventive health education.

In 2017, THE PLAYERS donated a new mobile medical unit for the Mobile Health Outreach Ministry, and it continues to serve the community during the COVID-19 pandemic. Optum, which continues to invest in the unit, and Rory McIlroy, an Optum Health ambassador, are helping to bolster the crucial and life-changing services that Ascension St. Vincent’s Foundation provides to the Northeast Florida community.

Friday – Book Trust

Book Trust’s mission is to engage every child in book choice and ownership, cultivating literacy-rich communities. Book choice and consistency are some of the most powerful tools we have to increase joy in reading, which improves motivation, reading skills and outcomes. Book Trust acts as an equity game changer, ensuring that access to books and the agency to choose books of interest, is provided to those who need it the most.

Eagles for Impact: Morgan Stanley and its brand ambassador, PGA TOUR pro Justin Rose, are excited to bring back the Eagles for Impact Challenge for the 5th year in a row. For every eagle made at the tournament, Morgan Stanley, a Proud Partner of THE PLAYERS, will make a donation of 1,500 books to Book Trust.

Did you know? To date, Morgan Stanley has donated over $1 million through the Eagles for Impact Challenge!

Saturday – Ronald McDonald House Charities of Jacksonville

Ronald McDonald House Charities® of Jacksonville supports the health and well-being of children by providing lodging and other services for critically ill, chronically ill and seriously injured children and their families. It offers a “home away from home” for children and their families who must travel to Jacksonville for pediatric medical care. Each family receives vital services such as meals and transportation and the compassionate care of its staff and other families who are facing similar challenges.

Grant Thornton, Proud Partner of THE PLAYERS, has a close relationship with Ronald McDonald House Charities of Jacksonville. Ahead of the 2021 championship, team members from Grant Thornton’s Jacksonville office delivered smile kits and comic books to families at the Ronald McDonald House. These gifts were provided by two of Grant Thornton's Purple Paladins, Coming Up Rosies and Weird Enough Productions, which are emerging nonprofit organizations Grant Thornton supports through funding and skills-based and hands-on volunteering.

Grant Thornton and its ambassador, THE PLAYERS 2015 champion Rickie Fowler, aim to be champions on and off the course by using their platform to shine a spotlight on organizations like Coming Up Rosies, Weird Enough Productions and Ronald McDonald House Charities of Jacksonville.

Sunday – Feeding Northeast Florida

As the region’s largest nonprofit food bank and hunger relief network, Feeding Northeast Florida plays a pivotal role in providing food and renewed hope to an estimated 326,000 people who struggle to feed themselves and their families.

Immediately following cancellation of THE PLAYERS 2020, supported by Proud Partners (Grant Thornton, Optum, Morgan Stanley), the TPC Sawgrass clubhouse and tournament caterers (Par Caterers and Proof of the Pudding) donated more than 22 tons of food, valued at nearly $700,000, to Feeding Northeast Florida, which equated to over 17,400 meals for the most food insecure in our community. One year later, this practice will continue as the caterers and clubhouse have teamed up, committing to again share food from THE PLAYERS with Feeding Northeast Florida.

PGA TOUR pro Billy Horschel, who participated in last year’s food donations, will once again host his #DriveOutHunger campaign for Feeding Northeast Florida, donating $1000 for every birdie and $5000 for every eagle that he makes during THE PLAYERS and encourages the community to make a pledge as well: CLICK HERE

Since 2005, THE PLAYERS has supported Feeding Northeast Florida. Most recently, in 2018, THE PLAYERS began a $500,000 commitment to help this non-profit ensure one of the most basic human needs is met. For every $1 donated, Feeding Northeast Florida can provide 6 meals.